Hi, I’m Luciana, a blogger and fashion entrepreneur from Toronto, Canada.
By the end of 2020, the covid-19 pandemic was finally taking a toll on me. Although I maintained positive thoughts throughout the year, the announcement of a second lockdown in Ontario kinda hit me. I was mentally tired with all the hard work to maintain my business (a clothing store) at a time when no one had where to go and, of course, didn’t need my cute outfits.
My husband told me I should take the last month of the year to rest or dedicate to a hobby. That was when he suggested “why don’t you go out to take some photos?” (with all the stress of running my business in difficult times I was not doing what I love anymore). But then he went too far (I think he kinda regretted it, lol) and said “you should start taking analog photos again”.
It felt like an aha moment. I even felt stupid for not thinking about it at first. That was the time to dedicate more time to my passion.
I’d love to say that I discovered analog photography at some point in my life, but the reality is I was born in a time when photography was called only “photography”. And film cameras were only cameras. Yes, I was born in the 80’s.
I grew up in the countryside of a third world country, so you can imagine how accessible photography was for me. My family had a point and shoot that would be used only on special occasions, like birthdays and trips. I already loved photography but having my own camera and taking photos of whatever I wanted was unthinkable at that time.
When I went to university I had my first experiences with SLRs, darkroom, different film stocks. But even then photography was a hobby too expensive for me.
After college, digital cameras started popularizing and my first one was a Sony cybershot (pink, of course!). Some years later I decided it was time to dedicate some time to photography again and I bought a Canon DSLR. Then came the period every new photographer seems to live in for a while: when we think the better the camera, the better us. I got a Canon Full Frame, an Olympus Mirroless, lenses… and yes, by that time I could finally afford all of that.
In 2012 I discovered Lomography. They had this small shop in Copacabana, Rio de Janeiro, where you could find cute plastic cameras and people like me: weird people who love to shoot photos without knowing exactly what you’re going to get from it, instead of getting an instant (and free) gratification from their phones.
Sadly they closed the store by 2013 but I still took analog photos from time to time. By that time I had a Holga, a Diana Mini, a Canon Rebel 2000 and a Olympus Trip35 that belonged to my mother in the 70’s.
In 2016 my husband and I came to Canada and as you can guess, money was an abundant resource for us. We had to restart our lives from the ground up and, to be honest, I think we did pretty well.
So back at the end of 2020, when my husband suggested I go back to analog photography, I knew I was about to enter a rabbit whole. In a matter of days I shot a lot of films and, of course, wanted to develop all by myself. By the end of the year I had a bold idea: I should set a challenge of 100 film rolls shot as a goal for 2021.
And here we are. I created this blog to share the whole experience and to make me accountable as well. If you wanna follow this (crazy) journey, please, don’t forget to subscribe to get my updates via email.